So,
you are thinking of a new way to brand your product, service or
website? The following is the first in an installment of many articles
dedicated to how we are progressing with branding our test name
"Cerilene".
We thought it would be kind of cool to just create a name
"Cerilene" out of thin air and build a brand around it. We found a few people named
"Cerilene"
and a song or two with the name, but nothing else. So we decided that
given this name had almost no presence online, this could provide us
with a great baseline for our branding experiment.
1. What does "Cerilene" mean?
That's where you come in! We want to develop a definition of the name and promote it world wide.
2. The Project?
We want to start with newborns named
"Cerilene" and follow them through their existence. Remember
"Sarah" and
"Elizabeth" were names someone thought of at one point in the world's history.
3. What's with the scholarship?
The goal here is to establish a scholarship fund for worthy
"Cerilene's" where the people who have followed their path through life can help them to achieve their dreams.
4. So, what do you think?
We need your input in the form of comments, blog posts, visits to
www.cerilene.com
and more. The goal is to get everyone involved and take suggestions for
where we want this thing to be 10 or 50 or 100 years from now. Come
join us at
www.cerilene.com
A bit more about successful name branding:
Brand
is the "name, term, design, symbol, or any other feature that
identifies one seller's product distinct from those of other sellers"[1]
Initially, Branding was adopted to differentiate one person's cattle
from another's by means of a distinctive symbol burned into the animal's
skin with a hot iron stamp, and was subsequently used in business,
marketing and advertising. A modern example of a brand is Coke which
belongs to the their company.
(wikipedia)
A brand is
often the most valuable asset of a Corporation. Brand owners manage
their brands carefully to create shareholder value, and brand valuation
is an important management technique that ascribes a money value to a
brand, and allows marketing investment to be managed (e.g.: prioritized
across a portfolio of brands) to maximize shareholder value. Although
only acquired brands appear on a company's balance sheet, the notion of
putting a value on a brand forces marketing leaders to be focused on
long term stewardship of the brand and managing for value.
(wikipedia)
