We live in a competitive society.
Everything counts, especially if you are trying to get a leg up on
your small business.
Business is competitive. There’s no secret there. Every little thing matters, no matter what business you are in. Whether you are in the restaurant industry or you run a small bank, certain things stand out more than others. Appearance is one of them.
Social media has the ability to do
wonders for your online presence. It can spread awareness of your
brand, boost your fan base, help with advertising and mend any
negative perception you might have. And best of all, it’s free.
For these reasons, along with others,
every business should an active presence on every social media account. Though most businesses have a Facebook, whether it is active
or not, there are many business that lack a presence on sites such as
Twitter, Google+, Instagram, Pinterest, LinkedIn and Pinterest, to
name some of the biggest ones.
Here are 5 reasons why every business needs an active social media presence:
You can craft your brand
Every successful business has a very
cohesive brand that they go back to time and time again. Their
customer base learns this, spreads the word and raises awareness for
the brand, whatever it may be. Social media enables you to spread
this brand with the click of a few buttons, along with some ingenuity
and creativity.
It expands your reach
Social media as a whole is fantastic
for spreading your reach to a clientele that you would normally have
no contact with. With sites such as Facebook and Twitter, you can
reach thousands of people at once with a single, well crafted
message. You can single out fans, employees or general fans with any
news you might have, whether it’s a press release or a coupon that
anyone can redeem.
It gets you in direct contact with customers
Unlike traditional methods, in which
you have to go through the media in order to get your message across,
with social media, you can tailor your message directly to your
customer. For instance rather than sending out a press release with
the hopes that an article gets published, you can send out a post
clarifying exactly what you plan to do. We live in a non-stop world
of instant communication, and social media has made customers expect
news at their fingertips.
You can track your competition
Another great thing that social media
does is enable you to track exactly what your competition is doing
through their social media channels. You can see where they are, what
deals they are offering, what works for them and what doesn’t. You
can also try to gain a leg up on them by signing up for social media
channels that they are not a part of, as well as tailoring your
message so it is better than what your competition is doing.
Social media is becoming more important
by the day, and it isn’t going anywhere anytime soon. If anything,
it is only going to become more a part of your business’ strategy.
--
Anthony Sens is a
digital marketing consultant for Pure
Water Technology of South Louisiana, a bottled
water dispenser that aims to provide every business with an
affordable bottled water solution.
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