Gaining insight into a business market is a very important process to undertake with any new or existing company. Below we explore the Internet, Social marketing, Customer interaction and other key opportunities for any size business.
Internet:
With
the advent of the internet in recent decades, the ability to gather
competitive, marketing and management advantages into your business has
exploded. There are literally thousands of resources for gaining
insight into your particular market without ever spending a dime. A
simple web search is all that is needed to yield all sorts of data on
your competitors in terms of their pricing, products, customers and
target markets. By knowing what your competition is up to you, can then
tailor your marketing, pricing and other business decisions with a
simple click of the mouse. The internet is certainly a valuable
research tool in gaining traction into your new businesses market.
Social marketing:
Twitter,
Facebook and email are all key tools to use to determine your potential
customers' needs and wants, as well as providing some exciting
entertainment when launching into your new business venture. While
social marketing is a valuable commodity, you need to be careful as we
have all seen horror stories about how one bad Tweet or Facebook post
can ruin your hard earned reputation. So it is important to realize
both the exciting opportunities and numerous pitfalls when implementing
your social marketing strategy.