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What happened to the world’s one-time largest seller of coffee and donuts? Dunkin Donuts is trying to knock the sugar off the brand. The question is – Why would they even bother?
Full Disclosure: I like donuts, a lot. I don’t like coffee, much. With this in mind, for the life of me I can’t figure out what Dunkin' Donuts is doing with their brand? They have dreamed up so many new concepts over the “Starbucks Years” that it is sometimes difficult to determine what they actually sell, and where.
A Donut Breakfast Sandwich?
This
week’s Dunkin' news brings us the introduction of a breakfast sandwich
between two halves of a donut. Okay, call us suckers - but do they
really think this is going to work? I mean, how exactly do they intend
to pull this combo off? Are they going to deep fry my sausage patty
before it drops in the fryer? All kidding aside, Dunkin' Donuts
is trying hard by all estimations. They were once the premier brand for
that early morning caffeine and sugar rush. Now they are more like an
outdated brand with an outdated logo and an outdated clientele.